Introduction & overview
Whether consciously or subconsciously, music has an effect upon everybody, even for those with hearing impairment. From melodious reflections of culture, complex and innovative use of instrumentation, to deep, throbbing rhythms, music affects us all. And music therefore is an emotive and powerful sensory conduit which has subsequently been valued and effectively made use of by marketing agencies and filmmakers alike.
The human brain
always responds
to music
Music encourages activity
Music affects each and every one of us, whether we chose to engage through personal selection or when it is subliminal and involuntary. Consciously or subconsciously, it always evokes a reaction that usually carries emotive elements, be they positive or negative. It is not surprising therefore that it plays such a central role in the majority of influential advertising campaigns nowadays. Some brand campaigns and film productions even influence the overall awareness and success of specific pieces of music, including classical, contemporary & traditional jazz, rock, pop and current genres, to name but a few.
The evolution of man
During the evolutionary process of man’s development, music has played a key role in cerebral development. Over thousands of years, cultures across the globe have developed and used rhythm, iconic instruments and vocal melodies to establish their own identities and community legacy. Being a cross-cultural communication tool, in today’s nomadic culture, music has become a highly influential industry in its own right.
Music brings
people together
Enhancing life on earth
We live in challenging times, without a doubt, and music now plays a pivotal role in connecting communities, cultures even national identities and international brands. Anthropological observations compellingly suggest that cross-cultural activity through music has a direct and positive impact on enhancing understanding and tolerance.
Scientific & medical research support findings
Music plays a fundamental role in enhancing general well-being, boosting cognitive development and effectively supporting healing programmes, such as Alzheimer’s and Parkinson’s Disease. Increasingly recognised within medical circles as a force to be reckoned with, the role of music is seen as crucial on many levels.