Introduction & overview
Add Sound to Your City is a living, breathing and evolving project, the dynamics of which are designed specifically to be able to adapt and grow with ever changing times. Unlike single event projects whose very nature dictates a certain set of standards and image permutations, Add Sound to Your City fluid nature aimed primarily at engaging as many elements of the community as possible, also ensures that evolution forms an integral part of the overall plan.
just add sound
to your city
Musical
evolution
City properties & evolution
As well as existing events, festivals and cultural occasions, each community has existing relationships and associations with specific sectors and industries. These relationships are based upon common goals and symbiotic arrangements that Add Sound to Your City will boost and build upon. Many of these relationships have existed for a long time, often based on historic industries and cultural heritage. Add Sound to Your City will provide the opportunity for these relationships to be refreshed, the aim being to revisit these common targets and goals, revitalising these partnerships.
Embracing growth & change
Driven by technology, cultural development and media platforms, growth is becoming increasingly rapid, which in turn places progressively higher demands on the ability to change and evolve. Add Sound to Your City will tailor these requirements to each community initiative, taking into consideration specific characteristics and needs, from cultural heritage to industrial distinctions to seasonal tourism goals.