Introduction & overview
The foundation of the add sound to your city project revolves around both the community authorities (gemeenten) and their City marketing representatives, for those who have this marketing set-up. add sound to your city is a “living project”, at the core of which is a foundation upon which many initiatives can be built, ranging from cultural projects to local business. Secondary opportunities aim to boost community spirit, supporting local economies and engaging youth & educational initiatives.
just add sound
to your city
Continuously
involving people
and organizations
Idiosyncratic nature of cities
As a national initiative in the Netherlands, Add Sound to Your City, operates regionally in conjunction with community authorities (gemeenten), City marketing, the cultural sector, corporate partnerships, local business and primary, secondary and tertiary education establishments. The purpose of this collaborative and fully inclusive approach is not only to create music which has a regional resonance, but it also provides insight and opportunity to generate a cohesive approach for new opportunities and community spirit.
Unique collaboration opportunities
Within every community there are sectors and industries which traditionally have seldom, or sometimes never, worked alongside one another. Changing times have increased the need to investigate symbiotic collaborations ensuring that audience reach is maximised and resources are shared, ensuring added value is maximised.
A unique portrait
of the city
Economies
of scale
Project support services & roles
From add sound to your city’s perspective, support services and project roles will follow a basic format across all communities, whilst ensuring that each regional retains its own particular “flavour”. This cohesive approach has a positive influence on budget stretch and economies of scale are achieved within sectors and across different industries.
Fusion with existing events
Most regions and cities have existing seasonal cultural events, and Add Sound to Your City aims to engage with as many of these as possible, providing an additional platform with which the community and the marketing media can engage. Being part of the existing cultural calendar is high on the list of Add Sound to Your City’s overall objectives, and fully integrated into the overall and regional business strategy.